Project Overview
Burton Snowboards is a manufacturer of snowboards, the company specializes in a product line aimed at snowboarders.
The concept designed for Burton featured a virtual representation of founder, Jake Burton. Users could ask Jake questions about snowboarding and snowboarding products. With the use of artificial intelligence and pre-shot video, he would respond to their various questions with product suggestions and snowboarding tips.
My Contributions
Led the design team from discovery through design.
Deliverables and Tasks: Competitive analysis, wireframes, user journeys, design direction
