Alan Ruthazer

Creative Director | UX / Product Design Specialist

Alan is an award-winning Executive Creative Director with over twenty years of experience creating groundbreaking strategy, concepts and designs with some of the best brands in the world. He has helped win and grow revenue for dozens of Fortune 500 accounts and startups, and has mentored and provided creative leadership for numerous teams. He started his career by helping to build one of Adweek’s Top 100 Interactive agencies and founded and built Lightning Jar, a digital creative agency.

Alan believes in evidence-based, human-centered creative that is bold, and mission driven.

Alan Ruthazer headshot

Alan Ruthazer

UX/Product DesignER | Creative Director

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Alan is an award-winning Executive Creative Director with over twenty years of experience creating groundbreaking strategy, concepts and designs with some of the best brands in the world. He has helped win and grow revenue for dozens of Fortune 500 accounts and startups, and has mentored and provided creative leadership for numerous teams. He started his career by helping to build one of Adweek’s Top 100 Interactive agencies and founded and built Lightning Jar, a digital creative agency.

Alan believes in evidence-based, human-centered creative that is bold, and mission driven.

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  • Interview

    The Early Days of Digital Design

    In this episode Lightning Jar founder Alan Ruthazer takes a walk down memory lane. We hear the story of how Alan got started in digital design. We also discuss what has changed and what has stayed the same in his over 17+ years leading the company.

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  • Blog Post

    A Walk Down Memory Lane

    After sitting down as a guest on a recent podcast where I discussed how technology has evolved over my lifetime, I realized, in reflecting back, that much of my personal and professional career is marked with notable computer hardware milestones....

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Design Transformation

Reframe how design lives in a business ecosystem

In order to truly tap into the value that design can bring to an organization we need to think of it as greater than just aesthetics. We need to educate our clients so that they welcome design into their core process. We must help them to understand that the designer’s job is to create a competitive advantage by helping to support innovation.

Innovation or operational change occurs when it is:
viable - good for business
feasible - can be executed and
desirable - adopted by customers


This education requires that we reframe how we speak about design within organizations. Designers must use the language of business in order to help our clients to better understand how design impacts an organization. This impact can be measurable and can touch finances, operations, customers and effect growth. Once design is welcomed at the table, and part of an ROI discussion, the opportunity to bring ideas for business growth and innovation is unlimited.